I recently read that there are more people who own a mobile phone than a toothbrush!
Mobile technology has transformed our lives and changed our habits. You don’t book a cab any more, you book an Uber. You don’t call up your local takeaway, you order food from Deliveroo or UberEats. Arrival/delivery times can be tracked straight from your app. Everything is so much quicker and easier. I’ve just changed to a digital, mobile-only bank in the UK and have been blown away by how efficient it is (thanks Monzo!).
In recruitment, which is the industry I work in, you used to interview candidates face to face – now we have the technology to do video interviews. You can upgrade and digitize the interviewing experience and take it onto a mobile platform. It’s the same idea, just as fast, effective and accurate, yet why hasn’t it caught on like the examples above?
As co-founder of Fidio, we started to develop our video interviewing platform over three years ago because we felt this was the future of hiring. It was built and specifically designed with mobiles in mind (it works on desktop computers too). Candidates get to reveal their personality while organisations can better assess a person’s suitability for the job in question.
How does it work? A candidate gets a text message invite with a link through to a web page with questions, from where they can record (and re-record) their video answers – wherever and whenever they want. The hiring manager can then review the video at a time that’s suitable for them. All you need is an internet connection and in a couple of minutes you’re done!
Time for a rethink?
The beauty of video is that organisations can save themselves a whole lot of time during the recruitment process. A 2017 survey of 20,000 applicants by an international recruitment company found that the average number of interviews for each job was 8.5 to 1. In other words, it takes 8.5 interviews to make a hire. With video, that ratio plummeted to 2.5 to 1, which means six less interviews. Think of the time saved.
Maybe it’s the perception that what we’ve done in the past works, so we shouldn’t look at things differently. Yet the added advantage of video is that it also happens to be a very accurate predictor of candidate fit and improves your chances of making the right hiring decision.
(You can download our recent white paper, ‘Hiring for Personality’, to learn more about the benefits of video interviewing and what hiring managers actually think).
Just like your takeaway app, video interviewing delivers every time!
If you’d like to find out more about Fidio’s video interviewing platform, call me on 0203 418 8085.